Attract Online Advertisers and Generate Revenue
Advertising has always been an important revenue stream for traditional print media outlets, and online publishing is no exception.
Publishers are always looking for ways to improve website statistics. Engaging content increases the time spent on individual pages, thereby providing advertisers with more exposure to a website's audience.
'Time spent' on a website is fast overtaking the 'page impression' as the metric that makes your website stand out from the rest. Read Nielsen NetRatings report
Popular Sites |
Seconds per page |
Myspace.com |
19 |
Google Search |
20 |
YouTube |
46 |
Source Nielsen NetRatings July 2007
Puzzle Website - YouPlay.com |
Seconds per page |
Crossword |
618 |
Sudoku |
573 |
Wordsearch |
398 |
Code Cracker |
203 |
Puzzle completion times - Source YouPlay.com 2008
A website puzzle can provide your site with revenue-raising capabilities by helping to engage and retain your users. Puzzle subscription costs are easily recouped by allowing advertisers to sponsor your puzzle pages. This means you can potentially earn much more than the cost of providing a puzzle on your website.
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